Two weeks ago, I launched an email series dishing on my tips for every facet of using your blog to market your side hustle. It got an amazing response.
Then life happened. Deadlines happened.
And I didn’t get a chance to give you, the readers, the type of sneak peek I wanted to of the series.
So, I’ll give you the scoop here.
In the series, I unloaded everything I’ve learned in the last year about making your blog a platform that promotes your hustle gig. From organizing your thoughts, finding readers, and designing your blog on a dime.
Today, I’m taking one of my favorite days of the series and I’m sharing it with you right here to give you a sneak peak.
Of course, this part of the series is about money. I mean seriously what else would my favorite email be about?
In this section, I spilled the tea about my fails and successes around $$$ like setting prices and choosing services.
So, get comfortable.
When it comes to making money independently, this is what you need to know…
1. Stick to What You Know
First things first, you need to narrow down your product and service focus. If you can’t explain every random thing you offer in a few sentences, go back to the drawing board.
Don’t confuse yourself or your readers and stick to services that you’re amazing at doing.
Jobs that are outside of your comfort zone take you longer to do and decrease how much money you make per hour. For example, about a year ago I landed a $100 gig writing on a topic that wasn’t my expertise at the time. It took me at least 10 hours to complete the work so I made about $10 per hour.
I got another $150 gig writing about things like credit scores, budgeting, and saving which are things I like and know more about. It takes about 3 hours for me to do. $50 per hour sounds a lot better. Agreed?
This goes for any type of service business including wedding planning, coaching, consulting – you name it.
Offer services and products you enjoy doing even if it means you have to wait longer to nab your first client. It’ll take you less time (and frustration) to produce the good stuff and you get paid better.
2. Always Think Scalable
What does scalable mean?
A scalable biz is able to expand as your client base increases. Service hustles (like freelance blogging or coaching) are harder to scale because you’re the manpower behind it.
At some point you’ll hit a workload limit and an income plateau. Trust me, you’ll want to rip your hair out when the plateau happens.
For this reason, you MUST set prices from the beginning that compensate you for your time. Otherwise, you’ll look at your bank account after hitting your workload limit and think – what the $%@#?
You’ll have put in a lot of work with no money to show for it.
Another good example, when I started virtual assisting I accepted $10 per hour and was excited about just getting work.
But seriously do the math.
How many $10 per hour virtual assisting gigs would I need to take on to make a living? A LOT. If I kept that up I would have hit my workload limit very quickly with hardly any income.
It’s unrealistic and not scalable.
Buckle down and offer premium services at a higher price right away. Again, it may be harder to get clients to sign on the dotted line at first but it’s easier than renegotiating your rates later in the game.
3. Choose Products That’ll Push Your Brand
Newbie hustlers fall into this trap. Again, I fell into this trap. (What do you know?)
At first, I was a – virtual assistant, gossip site blogger, personal finance blogger, and ghostwriter, just to name a few job titles. Basically, I would do anything in the remote working space that people asked me to do.
But, I didn’t consider how each job would help me market myself in the future.
Let’s just take the ghostwriting scenario. I used to be a Quentin Miller for several clients and now I only do it for a select few people who I really enjoy working for and I admire.
The moral of the story is, a lot of ghostwriting doesn’t further your brand.
You don’t get credit for ghostwriting – Drake does.
Again, your hustle may not be writing. But, it still applies. Think about every single job you take on.
Are you pitching to clients that can build your brand?
Is the work you do (or plan to do) helping you build a portfolio with top-notch or mediocre work? Are the physical products you’re selling right now fitting into the bigger picture?
Are you proud to show off what you’re currently working on?
If you need to go back and regroup, now’s the time to do it!
4. Don’t Set Your Prices Based on Someone Else
Last, but far from least.
I learned this invaluable lesson from a book I read called Get Rich, Lucky Bitch. (No trolling, that’s a real book).
I can’t even put into words how much I recommend it to anyone who wants to make more money from their hustle. It teaches you how to overcome money blocks holding you back from earning the type of money you deserve.
Bottom line: Don’t set your prices based on what someone else charges.
They may not be charging enough!
Everyone has their own money blocks (especially women) about how much they’re worth. If you let someone else influence your pricing who’s devaluing themselves, you’ll devalue your own work.
Consider industry averages, but never limit yourself.
Promoting on Your Blog
OK, on to how to promote the hustle on your blog.
Your regular blog content is to show off your expertise. Include a page on your blog called “services”, “work with me”, “hire me” or “investment” (good lingo for high-value products like wedding photography) to direct people to who are interested in working with you.
What should you put on your sales page?
A brief description of the problem you solve
The products and services you offer to solve the problem (you’re such a hero!)
Why you’re the right person for the job
Samples of your work (unless your content is a good enough sample)
Pricing (optional, we’ll talk about this next)
How to reach you
Want an example? I’ve just created a new sales page for another service I offer on Tay Talks Money. Go take a look.
Should You Put Prices on Your Blog?
I like to keep my pricing open-ended so I can up sell if a client ask for something a little extra. You’ll see on my new sales page, I’ve included a starting price range.
That’s to weed out anyone who can’t afford it and gives me room to ask for more if necessary. Ultimately, sharing prices on your site is a personal choice, but if you do choose to do it leave yourself some room to negotiate.
New to freelancing and side hustling?
I have a mega list of 107 Productive Things to Do Instead of Spending Money to share! It includes ways to get your finances together and ways to bring in more income. Grab the PDF version of this list below!
P.S. I’m a HUGE (huge is an understatement) Drake fan, so don’t kill me. The Quentin Miller example is only for the purpose of furthering the point. Hehehe.
— This post may contain affiliate links. Don’t worry, I only promote products and services that I believe in.
Grab the productivity list
Subscribe to get the list and to get weekly Tay Talks Money Insider emails on saving and making more money... booyah!